The Broadmoor

Online Ad | Hotel and Lodging

Target Audience

The target audience was affluent travelers in market for a trip to Colorado, age 30+, college educated or more, with an income of $200,000 - $250,000 plus annually.

Key psychographics (interests, opinions, and activities) included the following:

The Affluent Colorado Traveler

  • Top Spender on Luxury Travel, Frequent Spender on Luxury Travel and Art + Culture

The Affluent Family Travelers
  • Children in HH: +1
  • Interest in Family Travel, Family Vacationers and Health, Wellness and Fitness

The Outdoor Adventure Traveler
  • Interests and Affinities: Adventure Traveler, Outdoor Enthusiast and Interest in Hiking

The Colorado Golf Traveler
  • Golf Vacationer, Interest in Golf Trip and Passionate about Golf

The Spa Maven
  • Spa Maven, Interest in Spa and Health, Wellness + Fitness

Goals

  • Grow ecommerce revenue contribution
  • Increase presence and visibility on the Search Engines
  • Continue to grow occupancy while maintaining or increasing the average daily rate
  • Grow new users visitation to the site
  • Increase engagement among affluent Colorado travelers through higher awareness strategies
  • Grow internal database
  • Utilize 1st party data to develop and find opportunity audiences
  • Increase group business among meetings and weddings